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Did you know that the number of bloggers over the age of 40 is on the rise? According to a recent study by FirstSiteGuide, people in this age group are one of the fastest-growing demographics in the blogosphere.

So why are more people 40+ getting into blogging? For one, many want to stay engaged and productive as they approach retirement age. Blogging offers a creative outlet and a chance to connect with others who share similar interests.

Also, with the rise of remote work and online entrepreneurship, blogging has become a way to earn an income from anywhere in the world. Whether you’re looking to supplement your retirement savings or start a new career, blogging can help you achieve your goals.

In this article, we’ll explore the benefits of blogging for moms over 40 and offer tips on how to get started. So buckle up, grab a cup of coffee, and let’s dive in!

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Should We Be Blogging Over 40?

There’s no question that blogging has become a popular activity in recent years. But what about people over the age of 40? Is it too late for them to start a blog?

Absolutely not! In fact, there are many good reasons why now is the perfect time to start a blog if you’re over 40

Why is it helpful for individuals over 40 to blog?

Blogging is a fantastic method to communicate your thoughts, ideas, and experiences with the rest of the world. As your children get older and establish their own personal goals, you can develop your own interests and passions.  It’s also an excellent means to meet other people who share your interests.

If you’re looking for a creative outlet or just a way to connect with others, blogging is a great option.

One of the best decisions I ever made was to make blogging a priority in my life.

Commit to giving it your all for a year, and how much progress you can make will become apparent. It’s unlikely to be flawless, and you still might not understand everything – but that’s OK! You’ll have learned a lot and accomplished quite a bit in the process.

There are so many successful bloggers. Use their success as inspiration, but don’t compare yourself to every other blogger. Look back on your accomplishments every once in a while to stay motivated and keep moving forward.

Make Time for Blogging

If you are able to blog full-time-great! But most of us don’t have that luxury. I am a single parent working a full-time job with every household, financial and kid-related responsibility resting solely on me- I get it!

If you’re limited on time like me, accept the fact that you don’t have all the time in the world. Realize that building your blog might be a slow process, but it’s also important that you decide to be okay with it.

Try to learn something new about blogging every single day. This way you’ll know that you’re moving in the right direction. With some proper time management techniques, you should be able to find time to write one blog post a week.

Get yourself a planner so that you can keep track of everything, and see where you can make time for blogging in your schedule.

Earn Money

Blogging solely to make a profit is not advisable regardless of your age. In fact, only 5% of bloggers earn a full-time living from blogging. Most people blog as a way to supplement other sources of income or promote their businesses. Check out this SmartBlogger post to learn more about ways to monetize your blog. However, don’t expect your new blog to replace your full-time income; it’s not likely to happen.

Learn Some New Skills

You can learn about your topic from other sources online, of course. But having your own blog helps you explore the technical aspects of blogging—even if you don’t have any previous technical knowledge. And delving into unknown territory is good for your development; it may even give you something new to discuss with tech-savvy kids.

We have knowledge that many younger bloggers lack. Share the information you’ve gained over many years to assist women in similar situations. Women over 40 spent so much of their lives raising a family or running a house or climbing the corporate ladder that they have the expertise to share. And don’t forget your confidence! As women over 40, we have earned the right to be confident in ourselves and our opinions.

There are plenty of other blogs out there, but there aren’t many that focus on women over 40. By starting a blog aimed at this group, you can fill a void that exists in the blogging world. You can become the go-to source for advice and information for women over 40.

There are already successful over 40 bloggers out there. Take a look at some of them for inspiration, and to get an idea of what’s possible.

What Kind Of Blog Should I Create?

To get started, think about the kind of blog you want to create. You can choose a niche topic that you’re passionate about, such as fashion, travel, parenting, crafting, or lifestyle. Whatever topic you choose, make sure it’s something that resonates with you and that you have expertise or experience in.

Ideas for Blog Topics:

• Fashion blogs for women over forty can show style inspiration.

• Travel bloggers document and chronicle their travel experiences and share tips.

• Parenting blogs provide advice or discuss various topics related to parenting, often geared towards a certain age group of children.

• Craft lovers may want to start a blog sharing pictures or tutorials of different projects they’ve done.

• Lifestyle bloggers write about a range of topics revolving around day-to-day life as well as interests. This could be food, fitness mental well-being, etc.

Tips for Starting a Blog as an Over 40 Mom

Starting a blog may seem daunting at first, but with the right approach and mindset, it can be a fun and rewarding experience.

Here are some tips to help you get started:

Tip #1: Define Your Goals and Audience

Before you start your blog, take some time to think about your goals and the audience you want to reach. What topics are you passionate about? What expertise or experience can you offer to others? Who do you want to connect with and help through your blog? Having a clear idea of your goals and audience can help you focus your content and make your blog more engaging.

Tip #2: Choose a Domain Name and Hosting Provider

Once you have a clear idea of your goals and audience, it’s time to choose a domain name and hosting provider for your blog. Your domain name should be easy to remember and relevant to your blog’s niche. For hosting, consider platforms like WordPress, Squarespace, or Wix, which offer user-friendly interfaces and templates.

Tip #3: Set Up Your Blog and Customize Your Design

With your domain name and hosting provider chosen, it’s time to set up your blog and customize your design. Choose a theme or template that reflects your style and brand, and add plugins or widgets to enhance your blog’s functionality.

Tip #4: Plan and Create High-Quality Content

One of the keys to a successful blog is creating high-quality, engaging content that resonates with your audience. Take the time to plan out your content strategy, including topics, formats, and publishing schedule. Use tools like Grammarly or Hemingway to improve your writing and ensure your content is error-free and easy to read.

Tip #5: Engage with Your Audience and Build a Community

Finally, don’t forget to engage with your audience and build a community around your blog. Respond to comments and messages, participate in social media, and collaborate with other bloggers in your niche. Building a community can help you grow your audience and make your blog more impactful.

Blogging Platforms for Beginners: Which One is Right for You?

Choosing the right blogging platform can be a challenge, especially if you’re new to the world of blogging.

Here are some popular platforms to consider:

WordPress.com: One of the most popular blogging platforms, WordPress.com offers a user-friendly interface, a wide range of plugins and themes, and built-in SEO optimization. Plus, it’s free to use!

WordPress.org: For more advanced users, WordPress.org offers more customization options and flexibility. However, it requires more technical knowledge and a separate hosting provider.

Squarespace: Squarespace is known for its beautiful, minimalist designs and user-friendly interface. It’s a great option if you want a professional-looking blog without a lot of technical fuss.

Wix: Wix is another user-friendly platform that offers a drag-and-drop editor and a wide range of templates. It’s a good choice for beginners who want a simple, intuitive platform.

Blogger: Owned by Google, Blogger is a free platform that offers basic features and templates. While it’s not as customizable as some other platforms, it’s a good choice for beginners who want to get started quickly.

Recommended Resources to Help You Get Started

Starting a blog can be overwhelming, but there are plenty of resources available to help you along the way. Here are a few to check out:

Blogging courses and workshops:

To start and grow a successful blog, consider taking courses and workshops covering topics like content creation, social media marketing, and SEO. Elna Cain’s Start a Blog course provides step-by-step guidance on designing your homepage, setting up Pinterest, and creating compelling content. Alternatively, Margaret Bourne’s Free Start A Blog Course & Toolkit is a great free resource.

For personalized guidance, Margaret Bourne’s coaching services can help with creating compelling content, designing your website, and increasing your traffic. Remember, starting a successful blog takes time and effort, but with the right resources and strategies, you can achieve your goals.

Blogging communities:

Joining a blogging community can help you connect with other bloggers, get feedback on your content, and learn new tips and tricks. Look for groups on social media platforms like

Facebook:

Mom Bloggers Tribe
Mom Bloggers Supporting Each Other
Mom Bloggers Corner
Mom Bloggers Network
Mom Bloggers on Fire

LinkedIn:

The Bloggers Network
Bloggers Helping Bloggers
Professional Bloggers
Women Bloggers
Bloggers United

Blogging tools:

Using blogging tools can save you a lot of time and effort, making it easier to create high-quality content and grow your blog. Canva Pro, for example, is a user-friendly graphic design tool that can help you create beautiful graphics for your blog posts and social media channels including your Pinterest Pins. RankMath is an SEO plugin for WordPress that can help you optimize your content for search engines, while Tailwind is a popular tool for scheduling and promoting your blog posts on Pinterest. By using these and other blogging tools, you can streamline your workflow and focus on what you do best – creating valuable content for your readers.

Start Your Blog Today and Join Our Community of Moms in their 40s

Starting a blog can be an exciting adventure with so many different topics to choose from. To create a successful blog as an over 40 mom, remember to define your goals and audience, choose the right platform, and create high-quality content that engages your readers. By following these tips and exploring the recommended resources, you’ll be well on your way to sharing your unique perspective with the world.

Don’t wait any longer, join the community of moms in their 40s and start your blogging journey today!

Please comment below or visit my Facebook page if you’re thinking about starting a blog and tell me what you’d like to write about.

Check out the Best Blogging Resources and Tools I use to get you started.